In 2011 University study suggested people check their phones 30-40 times per day. The experiment showed my average daily pickups 29, spent time 2 hours and 8 minutes. However, the recent study says US customers are using smartphone 5 hours per day. Spending one-third of the wake-up time interacting with technology is astonishing. Pulling out the device and looking for engaging information is a big part of our lives. People working on the digital products holds power similar to atomic energy - it can be used for destroying or powering cities.
Three years ago I was starting e-shop selling teas. I saw an opportunity to promote its boost effect and sell it to the various workplaces. We have spent half a year building product, developing e-shop and branding. After a launch, we have sent four bags of tea. It was devastating. What did we wrong? Was that positioning of a product, or product itself? Besides looking for ways to improve, we decided to focus on other activities and quit.